New Sales
6/30/12 12/31/11
YTD YTD
1 2
2 3
3 1
4 4
5 5
6 6
7 8
8 9
9 10
10 7
11 11
12 12
13 20
14 15
15 16
16 14
17 18
18 17
19 22
20 21
21 19
22 23
23 24
24 25
25 26
Sales Analysis 2012 vs. 2011
Issuer
Prudential Financial
Jackson National
MetLife
TIAA-CREF
Lincoln Financial Group
SunAmerica/VALIC
AXA Equitable
Ameriprise Financial
AEGON/Transamerica
Nationwide
Allianz Life
Pacific Life
Ohio National
New York Life
Thrivent Financial
Protective
Fidelity Investments Life
ING Group
Guardian
Northwestern Mutual
John Hancock
Hartford
Massachusetts Mutual
Mutual of America
Minnesota Life
INDUSTRY TOTALS
6/30/12
New Sales
$10,289.0
$9,640.8
$9,538.6
$7,590.2
$4,921.3
$4,538.5
$4,355.8
$2,765.2
$2,481.3
$2,407.0
$1,982.6
$1,851.6
$1,376.5
$1,332.1
$1,290.3
$1,235.6
$912.3
$890.9
$843.4
$776.9
$509.6
$478.3
$343.6
$247.5
$226.5
$73,522.1
6/30/12 6/30/12
Internal Sales Total Flow
$0.0 $10,289.0
$0.0 $9,640.8
$469.4 $10,008.0
$0.0 $7,590.2
$8.0 $4,929.3
$0.0 $4,538.5
$70.3 $4,426.1
$0.0 $2,765.2
$72.2 $2,553.5
$93.6 $2,500.6
$8.0 $1,990.6
$0.0 $1,851.6
$0.0 $1,376.5
$0.0 $1,332.1
$35.5 $1,325.8
$13.2 $1,248.8
$0.0 $912.3
$1.7 $892.6
$12.6 $856.0
$0.0 $776.9
$2.2 $511.8
$1.1 $479.4
$3.4 $347.0
$59.8 $307.3
$0.7 $227.2
$891.2 $74,413.3
2011 12/31/11 12/31/11
New Sales Internal Sales Total Flow
$20,236.2 $0.0 $20,236.2
$17,494.1 $0.0 $17,494.1
$28,439.1 $1,071.0 $29,510.1
$13,543.0 $0.0 $13,543.0
$9,322.7 $33.2 $9,355.9
$7,982.2 $5.7 $7,987.9
$6,862.7 $139.9 $7,002.6
$6,399.9 $0.0 $6,399.9
$5,254.3 $152.8 $5,407.1
$7,375.8 $282.9 $7,658.7
$3,787.1 $4.6 $3,791.7
$3,317.7 $0.0 $3,317.7
$1,576.0 $0.0 $1,576.0
$2,343.3 $0.0 $2,343.3
$2,328.5 $67.3 $2,395.8
$2,385.4 $22.6 $2,408.0
$1,768.4 $0.0 $1,768.4
$1,892.6 $0.7 $1,893.3
$1,127.3 $30.4 $1,157.7
$1,396.2 $0.0 $1,396.2
$1,753.0 $33.8 $1,786.8
$897.8 $13.0 $910.8
$818.3 $16.8 $835.1
$464.6 $126.8 $591.4
$319.8 $9.3 $329.1
$153,665.6 $2,097.8 $155,763.4
Sales Ratio Market Share
(new sales) (new sales)
50.84% 13.99%
55.11% 13.11%
33.54% 12.97%
56.05% 10.32%
52.79% 6.69%
56.86% 6.17%
63.47% 5.92%
43.21% 3.76%
47.22% 3.37%
32.63% 3.27%
52.35% 2.70%
55.81% 2.52%
87.34% 1.87%
56.85% 1.81%
55.41% 1.75%
51.80% 1.68%
51.59% 1.24%
47.07% 1.21%
74.82% 1.15%
55.64% 1.06%
29.07% 0.69%
53.27% 0.65%
41.99% 0.47%
53.27% 0.34%
70.83% 0.31%
47.85% —
TOP 25 VARIABLE ANNUITY ASSETS BY ISSUER
(Data is representative of the Morningstar VA universe only. New contracts may not be included in totals.)
Rank 12/31/11 6/30/12
06/30/12 12/31/11 Assets by Issuer Assets by Issuer
1 1 $372,007.2 $384,675.6
2 2 $139,501.8 $149,784.9
3 3 $108,952.7 $119,511.9
4 4 $84,553.3 $88,455.5
5 5 $81,314.2 $86,171.0
6 8 $65,217.5 $75,158.5
7 6 $70,468.9 $74,321.7
8 7 $68,708.1 $66,482.6
9 9 $63,968.2 $65,064.1
10 10 $61,656.0 $63,824.6
11 11 $50,860.6 $51,055.7
12 12 $48,122.5 $49,666.9
13 13 $43,943.2 $46,120.4
14 14 $42,170.6 $44,787.9
15 15 $26,809.0 $28,452.7
16 17 $18,423.7 $19,715.1
17 18 $18,113.0 $19,138.4
18 19 $16,280.0 $17,678.8
19 20 $11,828.7 $12,698.6
20 22 $11, 109.0 $12,398.2
21 21 $11,381.8 $11,824.3
22 23 $10,585.0 $10,477.5
23 26 $5,949.0 $8,872.9
24 24 $6,686.6 $7,928.3
25 25 $6,573.8 $7,445.4
$1,502,383.5 $1,559,340.0
Assets Analysis 2012 vs. 2011
Issuer
TIAA-CREF
MetLife
Prudential Financial
AXA Equitable
Lincoln Financial Group
Jackson National
SunAmerica/VALIC
Hartford
ING Group
Ameriprise Financial
John Hancock
Pacific Life
Nationwide
AEGON/Transamerica
Allianz Life
Fidelity Investments Life
New York Life
Thrivent Financial
Northwestern Mutual
Ohio National
Massachusetts Mutual
Genworth Financial
Mutual of America
Protective
Guardian
INDUSTRY TOTALS
Market
Share
24.67%
9.61%
7.66%
5.67%
5.53%
4.82%
4.77%
4.26%
4.17%
4.09%
3.27%
3.19%
2.96%
2.87%
1.82%
1.26%
1.23%
1.13%
0.81%
0.80%
0.76%
0.67%
0.57%
0.51%
0.48%
Dollar
Change
$12,668.4
$10,283.1
$10,559.2
$3,902.2
$4,856.8
$9,941.0
$3,852.8
-$2,225.5
$1,095.9
$2,168.6
$195.1
$1,544.4
$2,177.2
$2,617.3
$1,643.7
$1,291.4
$1,025.4
$1,398.8
$869.9
$1,289.2
$442.5
-$107.5
$2,923.9
$1,241.7
$871.6
$56,956.5
Percent
Change
3.41%
7.37%
9.69%
4.62%
5.97%
15.24%
5.47%
- 3.24%
1.71%
3.52%
0.38%
3.21%
4.95%
6.21%
6.13%
7.01%
5.66%
8.59%
7.35%
11.61%
3.89%
- 1.02%
49.15%
18.57%
13.26%
3.79%
Source: Morningstar
Financial-Planning.com
December 2012 Financial Planning 101