TECH TOOLS
are not being adopted as rapidly by
clients as some advisors would like.
Lower adoption means that advisors
have to continue sending paper statements to a high number of clients. That
in turns means still paying for printing
and postage, as well as the expense of
having two distinct reporting work-flows — one digital and one paper.
CUSTOMIZABLE REPORTS
In addition, many advisory firms
do not have the ability to customize
email templates with the type of information Orion intends to provide.
With advisor email, advisory
firms will be able to offer clients
highly customizable email reports
with all of the essential information
that quarterly reports typically contain, except for personally identifi-
A rebAlAnce process thAt now
tAkes An hour for
20,000
as can the landing page. Pages can
incorporate training videos, frames
and video content. Custom Web tiles
(widgets containing information) can
also be placed throughout the site.
Scan tags can be displayed that link to
a mobile site, for example.
Orion also announced enhance-
ments to Orion Connect. This plat-
form, built on the Salesforce infra-
structure, combines Orion’s portfolio
management and reporting solution
and increase their efficiency realize
that technology can play a crucial role
in their development, and they are
demanding more of their vendors.
The vendors in turn are responding
with software that is more functional
and easier to use.
Many advisory firms do not have the ability to customize email
templates with the type of information Orion intends to provide.
able information. It will also offer
an ability to link users to the video
market commentaries that Orion
creates for advisors who subscribe to
this service. Advisors will be able to
create client groups and then create
separate templates for each group or
even individual clients, so that each
person gets a report that meets his or
her specific needs.
Orion will provide email hosting
and archiving for advisors who want
it. For those happy with their current email system, Orion will offer an
option that allows advisors to deliver
content and archive it through the
existing email host.
Orion also provides advisors with
many ways to enhance their websites.
The splash page can be customized,
with Salesforce CRM tools. Among its
many appealing features is the ability
to create custom dashboards for different employee roles or levels.
So, for example, a firm could customize one view for a manager, a different view for a wealth manager and
another view for back-office personnel. You can also create separate views
for examining data at the household
and account levels. The goal is to make
the data needed for each role or task
available immediately with the fewest
possible clicks.
MAjOR UPgRAdE CyCLE
One takeaway from my recent confer-
ence tour is that technology is again
moving to the forefront after years of
neglect. Firms that want to expand
available to RIAs and independent
B-Ds next year.
Joel Bruckenstein is a Financial
Planning editor-at-large and co-creator of the Technology Tools
for Today newsletter and conference series. He is also president of
Global Financial Advisors in Miramar, Fla. For more info, visit
JoelBruckenstein.com.
